We recommend viewing the ABC webinars in the following order: B, A & C. This session provides information on a key principle of Applied Behaviour Analysis: the consequence. Participants will discover how the consequence (what happens directly after the behaviour) can change future behaviour. Everyone will leave with new information in regards to different types of consequences, how to choose reinforcers, and strategies to use consequences effectively. Pre-Requisite: Behaviour Basics: The “B” in ABC.